For indie hackers & technical founders
Your coding agent runs your marketing.
You don't need traffic. You need to understand your customer. $70 in ads tells you in a week what organic marketing tells you after months.
Explorer
Organic marketing can work.
But it's not free.
We've talked to dozens of indie hackers and early-stage founders. Most do organic — posting on Twitter, building in public, commenting on Hacker News. For some, it works.
But what you need right now isn't followers or traffic. It's learnings. Who's your persona? What messaging resonates? Is the problem real? Organic gives you those answers slowly, if at all.
Organic growth
Week 1–2
Write threads, post on Reddit, build in public. Some engagement, but no clear signal on what’s working.
Week 3–4
Keep posting. Hard to tell what resonates vs. what got lucky with the algorithm.
Week 5–8
Building an audience, but still no structured data on who your customer actually is.
Week 9+
Maybe traction, maybe not. Hard to know if you should pivot or persist.
Lots of effort. Some traction.
But limited structured learnings.
$10/day in ads
Mon
Ads live
YAML → Google Ads
Wed
122 clicks
3 signups
Fri
A/B winner
Headline B: +40% CTR
Sun
Persona found
Solo founders, 25–40
$70. Clear data.
10x the learnings in 1/10th the time.
$70 buys you what an agency charges thousands for.
Who your customer actually is. What problem they care about. Which words make them click. That's not just marketing — it makes your product better.
Two months of posting.
Or one week of data.
Posted on Reddit
removed for self-promotion
Twitter thread
2 likes · 0 clicks
Week 6 of content
still no clear signal
Should I pivot?
gut feeling says… maybe?
Lots of effort. No structured learnings.
Persona
Know exactly who your customer is
Pain point
What problem they actually care about
Messaging
Which words make them click
Verdict
Pivot or persist — backed by data
Clear data. Informed decision. $70.
How it works
Install useMarketing
Add useMarketing to your project. One command, no config files.
Fit check — are paid ads right for you?
Your coding agent analyzes your product and market. If paid ads aren’t the right channel, it tells you before you spend a cent.
Your coding agent writes the campaigns
It generates ad campaigns as YAML — headlines, audiences, budgets. You review the code, not a dashboard.
Connect your ads account
Link your Google Ads or Meta account. Takes 2 minutes. We never get write access to anything else.
Push to live
One command deploys your campaigns. Real people start seeing your ads within hours.
Get structured learnings
After 3–5 days: which headlines get clicks, which audiences respond, who your persona actually is. Data, not guesses.
We take you by the hand, so your coding agent becomes the most cost-effective marketing hire you'll ever make.
What it costs
You don't pay us until things are working.
Day 0
Start for free
The only thing you pay is your own ads. $10/day. Your coding agent picks the channel — Google Ads, Meta, Reddit, whatever fits.
Week 1
Iterate and learn
$70 in ad spend. Real data on who clicks, what resonates, and who your persona actually is. Not who you think it is.
After week 1, one of two things happens
Something’s off — you stop
The persona doesn’t exist, or the problem isn’t painful enough. You learned this in 7 days for $70 — not in 2 months of posting into the void.
It’s working — you continue
Real people are signing up. You keep running ads, iterate on your product and messaging with actual data. Your coding agent handles the campaigns.
Week 3 or 5 iterations
Upgrade to Pro — $19/mo
By this point you’re already earning money from your product and you can see the trajectory. We ask you to upgrade so we can keep building the infra you rely on.
Always
Cancel anytime. No lock-in.
Turn off your ads whenever you want. Cancel our subscription with one click. We don’t do annual traps or hidden fees.
We succeed if you succeed.
Let's get your product to market.